Advertising


The year 2008, marks our 28th anniversary. We help create a competitive advantage for our clients by developing advertising and marketing strategies and campaigns that enhance enterprise performance. Based in New York City, CMI functions as a full-service agency and occasionally as the advertising department for a diversified group of organizations. We are a young-thinking agency full of creative imagination and enthusiasm, yet fully experienced in the overall application of sound marketing and advertising principles. Throughout its history, the firm has maintained a level of quality and a commitment to delivering customer value that has made it one of the most respected firms in the field.

CREATIVE VIEWPOINT

Over the years, CMI has gained a reputation within the corporate community for consistently producing exceptional creative work for a wide range of clients. What is not always clearly understood and recognized, however, is how we go about producing the work. More importantly, what the direct correlation is between the creative work weıve done and our clientsı end results. There really is no magic formula. Rather, it is the result of the proper and delicate balance between the right environmental graphic design strategy and the right implementation. While some firms excel at developing a sound strategy for a client, they fall short in the cre-ative execution. Others, whose execution is arresting, choose to communicate something irrelevant or unimpor-tant which, therefore, does not motivate the audience. CMI is proud to have assembled over the years a group of people whose talents for deciding what to emphasize is equally as good as choosing how to emphasize it.

Todayıs highly competitive marketplace demands that your advertising agency posses a thorough understanding of your products, services, industry and audiences. Our familiarity and experience has given us a unique perspective on todayıs dynamic marketplace; a perspective that shall help us create an effective campaign based on sound, informed, strategic thinking. Moreover, a perspective that gives us the insight to prepare communications materials with just the right degree of "friendly persuasion" to cohere people to act.

CMI advertising is persuasive, informative, and designed to influence purchasing behavior or thought patterns. A major component of using the CMI media is strategically planning the placement and use of media to reach target audiences. We are confident that comprehensive programs incorporating all of the communications tools available to you can help achieve even the most ambitious goals. Over the years, CMI has perfected both the art and science of two-step selling -- i.e., advertising and marketing both B2B and B2C.

With CMI, you can rest assured that we thoroughly understand this method of B2B and B2C advertising and marketing, and that we are experienced in and eminently qualified to:

- Instill understanding, and generate enthusiasm on the part of consumers, creating the "push" that coheres people to action. - Supply end-users, consumers, and important stakeholders, with colorful, attractive and compelling materials, such as take-one brochures, posters, flyers, program guides, video demos, P.O.P. displays and co-op advertising materials. - Motivate end-users, consumers, and key stakeholders to inquire about, ask for marketing materials, creating the "pull" that to increase your bottom line.

Having worked on numerous related accounts and projects in the past, we cannot emphasize enough the value of experience when it comes to creating effective advertising, marketing and communications strategies, plans and programs.

CMI BUSINESS OBJECTIVE Very simple:
To help our clients succeed and prosper which, in turn, will help us to succeed and prosper. BUSINESS STRATEGY Even simpler:
Never become so successful and prosperous that we forget what allowed us to get there in the first place: fast turnaround, reasonable prices, work that works, and genuine concern about our clients and their products.