Environmental graphics establish a particular sense of place through the use of two- and three-dimensional forms, graphics, and signage in the built environment. Exhibit and Trade Show design tells a story in space. Objects, statistics, documentary photographs, labels, lighting, text and headlines, color, space, and place—these are the materials of exhibition design. Engaging the audience in a multi-level sensory experience, extends the brand- and communications- value of the desired message. This is the most basic form of “experience” design. Signage design helps people locate and identify their destinations and work out a travel plan, also known as wayfinding. A control document for client approval, design and production called a Message Schedule is created that identifies all the signage elements: interior / exterior location, contents, mounting methods, brand identity guidelines and production specifications. Logistics—the scope of the design and development time required for installation—requires considerable design planning, space planning and production coordination expertise.