Taglines serve as devices which reinforce the target audience's memory of a company's product or service, and if a tagline has any perceived negative implications, that company will also be perceived as negative by its customers.

Similarly, slogans are used to unify people's thinking around an idea or goal associated with a central subject, and if the slogan of a company makes its potential customers feel alienated, the company is sure to lose valuable footing in the market.

The CMI team will identify and evaluate your company or service's positive attributes and values to produce the tagline or slogan that accurately aligns with those elements. The end result will be a tagline or slogan that can quickly tell your customer a story and ensure they'll remember your company's products and services.