The year 2008, marks our 28th anniversary. We help create a competitive
advantage for our clients by developing advertising and marketing strategies
and campaigns that enhance enterprise performance. Based in New York City,
CMI functions as a full-service agency and occasionally as the advertising
department for a diversified group of organizations.
We are a young-thinking agency full of creative imagination and enthusiasm,
yet fully experienced in the overall application of sound marketing and
advertising principles. Throughout its history, the firm has maintained a
level of quality and a commitment to delivering customer value that has made
it one of the most respected firms in the field.
Over the years, CMI has gained a reputation within the corporate community
for consistently producing exceptional creative work for a wide range of
clients. What is not always clearly understood and recognized, however, is
how we go about producing the work. More importantly, what the direct
correlation is between the creative work weıve done and our clientsı end
results. There really is no magic formula. Rather, it is the result of the
proper and delicate balance between the right environmental graphic design
strategy and the right implementation. While some firms excel at developing
a sound strategy for a client, they fall short in the cre-ative execution.
Others, whose execution is arresting, choose to communicate something
irrelevant or unimpor-tant which, therefore, does not motivate the audience.
CMI is proud to have assembled over the years a group of people whose
talents for deciding what to emphasize is equally as good as choosing how to
Todayıs highly competitive marketplace demands that your advertising agency
posses a thorough understanding of your products, services, industry and
audiences. Our familiarity and experience has given us a unique perspective
on todayıs dynamic marketplace; a perspective that shall help us create an
effective campaign based on sound, informed, strategic thinking. Moreover, a
perspective that gives us the insight to prepare communications materials
with just the right degree of "friendly persuasion" to cohere people to act.
CMI advertising is persuasive, informative, and designed to influence
purchasing behavior or thought patterns. A major component of using the CMI
media is strategically planning the placement and use of media to reach
target audiences. We are confident that comprehensive programs incorporating
all of the communications tools available to you can help achieve even the
most ambitious goals. Over the years, CMI has perfected both the art and
science of two-step selling -- i.e., advertising and marketing both B2B and
With CMI, you can rest assured that we thoroughly understand this method of
B2B and B2C advertising and marketing, and that we are experienced in and
eminently qualified to:
- Instill understanding, and generate enthusiasm on the part of
consumers, creating the "push" that coheres people to action.
- Supply end-users, consumers, and important stakeholders, with colorful,
attractive and compelling materials, such as take-one brochures, posters,
flyers, program guides, video demos, P.O.P. displays and co-op advertising
- Motivate end-users, consumers, and key stakeholders to inquire about,
ask for marketing materials, creating the "pull" that to increase your
Having worked on numerous related accounts and projects in the past, we
cannot emphasize enough the value of experience when it comes to creating
effective advertising, marketing and communications strategies, plans and
CMI BUSINESS OBJECTIVE
To help our clients succeed and prosper which, in turn,
will help us to succeed and prosper.
Never become so successful and prosperous that we forget what allowed us to
in the first place: fast turnaround, reasonable prices, work that works,
and genuine concern about our clients and their products.