{"id":4966,"date":"2019-10-11T15:47:15","date_gmt":"2019-10-11T15:47:15","guid":{"rendered":"https:\/\/cminyc.com\/home\/?page_id=4966"},"modified":"2022-12-19T15:00:12","modified_gmt":"2022-12-19T15:00:12","slug":"enewsletter-vol-3","status":"publish","type":"page","link":"https:\/\/cminyc.com\/home\/?page_id=4966","title":{"rendered":"enewsletter vol.3"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; specialty=&#8221;on&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.14.2&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||-30px||false|false&#8221; custom_margin_tablet=&#8221;||0px||false|false&#8221; custom_margin_phone=&#8221;||||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;||0px||false|false&#8221; custom_padding_tablet=&#8221;||0px||false|false&#8221; custom_padding_phone=&#8221;||0px||false|false&#8221; global_module=&#8221;7332&#8243; saved_tabs=&#8221;all&#8221; locked=&#8221;off&#8221; 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module_alignment_tablet=&#8221;&#8221; module_alignment_phone=&#8221;left&#8221; module_alignment_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column_inner saved_specialty_column_type=&#8221;2_3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_button button_url=&#8221;https:\/\/cminyc.com\/home&#8221; url_new_window=&#8221;on&#8221; button_text=&#8221;CMI Home&#8221; button_alignment=&#8221;right&#8221; button_alignment_tablet=&#8221;left&#8221; button_alignment_phone=&#8221;left&#8221; button_alignment_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.16&#8243; custom_button=&#8221;on&#8221; button_text_size=&#8221;14px&#8221; button_text_color=&#8221;#ffffff&#8221; button_bg_color=&#8221;#a0a0a0&#8243; button_font=&#8221;EB Garamond|700|||||||&#8221; button_icon=&#8221;&#x35;||divi||400&#8243; button_icon_color=&#8221;#ffffff&#8221; button_on_hover=&#8221;off&#8221; background_layout=&#8221;dark&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column_inner][\/et_pb_row_inner][\/et_pb_column][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.16&#8243; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;0px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; min_height=&#8221;18px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_divider color=&#8221;#a5a5a5&#8243; _builder_version=&#8221;4.16&#8243; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,2_3&#8243; _builder_version=&#8221;4.16&#8243; min_height=&#8221;102px&#8221; custom_margin=&#8221;-83px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text content_tablet=&#8221;<\/p>\n<p style=%22text-align: left;%22>Vol. 1, Issue 3<\/p>\n<p>&#8221; content_phone=&#8221;<\/p>\n<p style=%22text-align: left;%22>Vol. 1, Issue 3<\/p>\n<p>&#8221; content_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.16&#8243; text_font=&#8221;Arial||||||||&#8221; text_font_size=&#8221;13px&#8221; text_orientation=&#8221;right&#8221; custom_margin=&#8221;||||false|false&#8221; custom_margin_tablet=&#8221;-5px||10px||false|false&#8221; custom_margin_phone=&#8221;-7px||10px||false|false&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; custom_padding=&#8221;0px|14px|10px||false|false&#8221; custom_padding_tablet=&#8221;0px|14px|10px||false|false&#8221; custom_padding_phone=&#8221;0px|14px|10px||false|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; border_color_all=&#8221;rgba(0,0,0,0.41)&#8221; border_width_bottom=&#8221;1px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: left;\">Vol. 1,\u00a0 Issue 3<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/cminyc.com\/home\/wp-content\/uploads\/2020\/02\/1980_2020-adjust-canvas-size-adjust-fram-numbers30f.gif&#8221; title_text=&#8221;1980_2020-adjust-canvas-size&#8212;adjust-fram-numbers30f&#8221; url=&#8221;cminyc.com&#8221; _builder_version=&#8221;4.14.2&#8243; width=&#8221;60%&#8221; width_tablet=&#8221;40%&#8221; width_phone=&#8221;60%&#8221; width_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;0px||0px|-8px|false|false&#8221; custom_margin_tablet=&#8221;20px||0px|-8px|false|false&#8221; custom_margin_phone=&#8221;20px|||-8px|false|false&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_module=&#8221;7257&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.19.2&#8243; text_font=&#8221;Arial||||||||&#8221; text_text_color=&#8221;666&#8243; text_font_size=&#8221;13px&#8221; custom_margin=&#8221;17px||||false|false&#8221; hover_enabled=&#8221;0&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p>U.S. Headquarters<br \/>Crystal McKenzie, Inc.<br \/>300 West 110th Street, Suite 4E<br \/>New York, NY 10026<br \/><span style=\"color: #ff6600;\"><strong>v<\/strong>:<\/span> 212-598-4567<br \/><a href=\"mailto:contact@cminyc.com\"><span style=\"color: #ff6600;\"><strong>e<\/strong>:<\/span> contact@cminyc.com<\/a><br \/><a href=\"http:\/\/cminyc.com\"><span style=\"color: #ff6600;\"><strong>w<\/strong>:<\/span> cminyc.com<\/a><\/p>\n<p>[\/et_pb_text][et_pb_divider color=&#8221;#a5a5a5&#8243; _builder_version=&#8221;4.16&#8243; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_text _builder_version=&#8221;4.16&#8243; text_font=&#8221;Arial||||||||&#8221; text_line_height=&#8221;1.4em&#8221; header_6_font=&#8221;Arial|700|||||||&#8221; header_6_text_color=&#8221;#e09900&#8243; header_6_line_height=&#8221;1.5em&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span class=\"bodytext\">CMI provides creative services for business and senior-level decision makers who proactively seek to deliver an exceptional key-stakeholder brand\u00a0experience. <\/span><\/p>\n<p><span class=\"bodytext\"><\/span><\/p>\n<h6><em><span class=\"bodytext\"><span class=\"style5\">Referrals are the foundation of our business. Please share our contact information and\/or a referral&#8217;s name with us. Thank\u00a0You!<\/span><\/span><\/em><\/h6>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; text_font=&#8221;Arial||||||||&#8221; text_font_size=&#8221;15px&#8221; header_2_font=&#8221;Arial|700|||||||&#8221; header_2_text_color=&#8221;#ef9f00&#8243; header_3_font=&#8221;Arial|700|||||||&#8221; header_3_text_color=&#8221;#7daa00&#8243; header_3_font_size=&#8221;47px&#8221; header_4_font=&#8221;Arial|600|||||||&#8221; header_4_text_color=&#8221;#7daa00&#8243; header_6_font=&#8221;Arial|600|||||||&#8221; header_6_font_size=&#8221;15px&#8221; inline_fonts=&#8221;Arial&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Social Media Marketing<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/cminyc.com\/home\/wp-content\/uploads\/2019\/10\/haveyou.png\" alt=\"\" class=\"wp-image-4975 alignnone size-medium\" width=\"362\" height=\"229\" srcset=\"https:\/\/cminyc.com\/home\/wp-content\/uploads\/2019\/10\/haveyou.png 416w, https:\/\/cminyc.com\/home\/wp-content\/uploads\/2019\/10\/haveyou-300x190.png 300w\" sizes=\"(max-width: 362px) 100vw, 362px\" \/><\/p>\n<h3>The Basics<\/h3>\n<p class=\"bodytext\" align=\"left\"><span style=\"color: #ff6600;\"><strong><em><span class=\"highlights-i\">Facebook, Twitter, and YouTube<\/span><\/em><\/strong><\/span> \u2014 these are all social media websites where much of the content is user-generated. Companies can make use of such websites to increase brand awareness and collect feedback from its customers, among others. Buzz that is generated on such websites spreads quickly because of their viral nature \u2014 users are constantly sharing information with others in their network, who are in turn sharing with those in theirs, and so on. Social media websites are growing quickly (four of the ten websites with the most traffic in 2009 were social media websites, compared to just one in 2005), and because they allow companies to reach out to a large base of potential customers for free, have become a popular destination for the marketing efforts of many organizations.<\/p>\n<h4 class=\"bodytext\" align=\"left\"><span style=\"color: #99cc00;\"><strong><span class=\"header3\">Do(s)<\/span><\/strong><\/span><\/h4>\n<ul>\n<li class=\"bodytext\">Do consider the differences between different websites. For example, Facebook boasts over 300 million users, and businesses can create \u201cfan pages,\u201d where members can read information about the company, write comments, view pictures and other links. Twitter, on the other hand, allows businesses to \u201ctweet\u201d 140-character posts that stream real-time into the home page feed of \u201cfollowers.\u201d<\/li>\n<li class=\"bodytext\">Do clarify the objectives you hope you accomplish. By having a presence on websites such as Facebook, Twitter, or YouTube, what do you intend to achieve? These platforms can be used to communicate information about your company in a setting with which most people are familiar (as opposed to directing them to your website), but don\u2019t forget that these websites enable you to have a conversation with your (potential) customers. Make sure to keep in mind that these websites provide a two-way street between you and your customers. Take this opportunity to ask your customers for their input and listen to what they say. For instance, Starbucks launched \u201cMy Starbucks Idea,\u201d a site where users can submit suggestions, which are voted on by other Starbucks consumers. Then, Starbucks took the top ideas and created a blog, \u201cIdeas in Action,\u201d in which they reported updates on how the company was taking measures to realize those suggestions.<\/li>\n<li class=\"bodytext\">Do be human. People most likely don\u2019t want to be bombarded with overly corporate-sounding posts that seem like they were just copy-and-pasted from the company\u2019s website. Be friendly and personal, so that people feel like they\u2019re interacting with a real person, and not some nameless, faceless employee. For instance, on Skittles\u2019 Facebook page, \u201cMix the Rainbow,\u201d one person posted, \u201cIs it just me, or does there seem to be too many orange ones in the bag now?\u201d to which Skittles replied, \u201cDerek despite what you or the Internet may think, we can assure you there is no orange skittles conspiracy\u2014red on the other hand\u2026\u201d<\/li>\n<\/ul>\n<h4><span style=\"color: #99cc00;\"><strong><span class=\"header3\">Don&#8217;t<\/span><\/strong><\/span><\/h4>\n<ul>\n<li class=\"bodytext\">Don\u2019t be unprofessional. Although these platforms may have a more casual feel than corporate websites, it is never okay to be rude or discourteous. A recent incident involving Nestle serves to illustrate how misuse of social media can be detrimental to your brand. After receiving negative comments about its use of palm oil in its products, Nestle posted on its Facebook page remarks such as \u201cTo repeat: we welcome your comments, but please don\u2019t post using an altered version of any of our logos as your profile pic\u2014they will be deleted\u201d and \u201cOh please\u2026 it\u2019s like we\u2019re censoring everything to allow only positive comments.\u201d <span class=\"bodytext\"><br \/><\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Section&#8221; _builder_version=&#8221;4.14.2&#8243; background_color=&#8221;#3c3d41&#8243; custom_padding=&#8221;0px||0px|&#8221; custom_padding_tablet=&#8221;0px||0px|&#8221; transparent_background=&#8221;off&#8221; padding_mobile=&#8221;on&#8221; make_fullwidth=&#8221;off&#8221; use_custom_width=&#8221;off&#8221; width_unit=&#8221;on&#8221; global_module=&#8221;5412&#8243; saved_tabs=&#8221;all&#8221; 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background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_margin=&#8221;||8px|&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>FOLLOW US<\/p>\n<p>[\/et_pb_text][et_pb_text content_tablet=&#8221;&#8221; content_phone=&#8221;&#8221; content_last_edited=&#8221;on|desktop&#8221; admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.16&#8243; text_font=&#8221;Arial||||||||&#8221; text_text_color=&#8221;#9e9e9e&#8221; custom_margin=&#8221;28px||||false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; custom_padding=&#8221;|||58px|false|false&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"color: #999999;\"><a href=\"https:\/\/cminyc.com\/home\/\" style=\"color: #999999;\">Home<br \/><\/a><a href=\"https:\/\/cminyc.com\/home\/?page_id=6854\" style=\"color: #999999;\">Work<\/a><\/span><br \/><span style=\"color: #999999;\"> <a href=\"https:\/\/cminyc.com\/home\/?page_id=866\" style=\"color: #999999;\">Contact<\/a><\/span><br \/><span style=\"color: #999999;\"> <a href=\"https:\/\/cminyc.com\/home\/?page_id=5082\" style=\"color: #999999;\">Newsletter<\/a><\/span><br \/><span style=\"color: #999999;\"> <a href=\"https:\/\/cminyc.com\/home\/?page_id=5318\" style=\"color: #999999;\">Estimate<\/a><\/span><br \/><span style=\"color: #999999;\"> <a href=\"https:\/\/cminyc.com\/home\/?page_id=5554\" style=\"color: #999999;\">Locations<\/a><\/span><\/p>\n<p>[\/et_pb_text][et_pb_social_media_follow url_new_window=&#8221;off&#8221; admin_label=&#8221;Social Media Follow&#8221; _builder_version=&#8221;4.16&#8243; 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Referrals are the foundation of our business. Please share our contact information and\/or a referral&#8217;s name with us. 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