Crystal McKenzie, Inc.
300 West 110th Street, Suite 4E
New York, NY 10026
v<\/strong>:<\/span> 212-598-4567
e<\/strong>:<\/span> contact@cminyc.com<\/a>
w<\/strong>:<\/span> cminyc.com<\/a><\/p>\n
[\/et_pb_text][et_pb_divider color=”#a5a5a5″ _builder_version=”4.16″ custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.16″ text_font=”Arial||||||||” text_line_height=”1.4em” header_6_font=”Arial|700|||||||” header_6_text_color=”#e09900″ header_6_line_height=”1.5em” global_colors_info=”{}”]<\/p>\n
CMI provides creative services for business and senior-level decision makers who proactively seek to deliver an exceptional key-stakeholder brand\u00a0experience. <\/span><\/p>\n <\/span><\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ text_font=”Arial||||||||” text_font_size=”15px” header_2_font=”Arial|700|||||||” header_2_text_color=”#ef9f00″ header_3_font=”Arial|700|||||||” header_3_text_color=”#9cd824″ header_3_font_size=”47px” header_4_font=”Arial|600|||||||” header_4_text_color=”#828282″ header_6_font=”Arial|600|||||||” header_6_font_size=”15px” inline_fonts=”Arial” global_colors_info=”{}”]<\/p>\n While customers view advertising as a deliberate attempt to persuade them to spend their money, an ad campaign allows you to stay ahead of competitors by creating mainstream awareness about your organization.<\/p>\n Take Coca-Cola, Starbucks, and Amazon, as examples. Despite growing circles of competitors, these companies have consistently remained some of the most popular brands in their industries by building sophisticated advertising campaigns that have convinced consumers their services and products are unrivaled. Often emulated but never equaled, they\u2019ve become industry standards, seeping deeper and deeper into the culture in which we live.<\/p>\n Keep in mind that advertising, while costly, has many advantages. Unlike a public relations campaign, which is generally aimed at a broader audience, an ad campaign gives you almost total control over the perceptions of your audience and allows you to direct your message specifically to that audience. Advertising is usually only successful once your popularity has been built through a public relations campaign, as the goal of advertising isn\u2019t to become well known, but to stay well known.<\/p>\n There are several ways to create a cost-effective advertising campaign. Many magazines and newspapers will negotiate standard ad rates for first-time buyers, since they\u2019re competing with other publications for your business and want to develop a long-term relationship with you. Also, you can save big on long-term contracts with particular publications because prices go down with frequency. For example, a one-time ad that costs $3,000 may cost only $2,500 to publish each month in a certain publication over several months. Frequency campaigns are recommended because they are more effective at building public awareness than are one-time ads. Also, since the goal of an ad campaign is simply to increase awareness about your organization, product, or service, don\u2019t be disappointed if the first ad campaign doesn\u2019t rake in sales. Ad campaigns take time to result in big profits, but, as McDonalds and Nike have shown, the investment is well worth the wait.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Section” _builder_version=”4.14.2″ background_color=”#3c3d41″ custom_padding=”0px||0px|” custom_padding_tablet=”0px||0px|” transparent_background=”off” padding_mobile=”on” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” global_module=”5412″ saved_tabs=”all” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ use_custom_gutter=”on” padding_mobile=”on” column_padding_mobile=”on” admin_label=”Row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”50px||50px|” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”4.16″ text_font=”Raleway|on|||” text_text_color=”#ffffff” text_font_size=”28″ text_line_height=”1.4em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”||8px|” custom_css_main_element=”font-weight: 900;” use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}”] CMI NYC FOLLOW US<\/p>\n [\/et_pb_text][et_pb_text content_tablet=”” content_phone=”” content_last_edited=”on|desktop” admin_label=”Text” _builder_version=”4.16″ text_font=”Arial||||||||” text_text_color=”#9e9e9e” custom_margin=”28px||||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|desktop” custom_padding=”|||58px|false|false” custom_padding_tablet=”” custom_padding_phone=”” custom_padding_last_edited=”on|desktop” use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}”]<\/p>\n Home [\/et_pb_text][et_pb_social_media_follow url_new_window=”off” admin_label=”Social Media Follow” _builder_version=”4.16″ border_radii=”on|100%|100%|100%|100%” link_shape=”circle” global_colors_info=”{}”][et_pb_social_media_follow_network social_network=”facebook” url=”https:\/\/www.facebook.com\/cminyc\/?ref=aymt_homepage_panel” _builder_version=”4.16″ background_color=”#3b5998″ bg_color=”#3b5998″ global_colors_info=”{}” follow_button=”off” url_new_window=”off”]<\/p>\n facebook<\/p>\n [\/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”twitter” url=”https:\/\/twitter.com\/cminyc_design” _builder_version=”4.16″ background_color=”#00aced” bg_color=”#00aced” global_colors_info=”{}” follow_button=”off” url_new_window=”off”]<\/p>\n Twitter<\/p>\n [\/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”linkedin” url=”https:\/\/www.linkedin.com\/in\/crystal-mckenzie-66a6151\/” _builder_version=”4.16″ background_color=”#007bb6″ global_colors_info=”{}” follow_button=”off” url_new_window=”off”]linkedin[\/et_pb_social_media_follow_network][\/et_pb_social_media_follow][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_divider show_divider=”off” disabled_on=”on|on|off” _builder_version=”4.16″ height=”59px” height_tablet=”” height_phone=”” height_last_edited=”on|desktop” custom_margin=”||4px|||” global_colors_info=”{}”][\/et_pb_divider][et_pb_text admin_label=”Text” _builder_version=”4.17.6″ text_font=”Arial||||||||” text_text_color=”#9e9e9e” custom_margin=”28px||||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|desktop” custom_padding=”|||58px|false|false” custom_padding_tablet=”” custom_padding_phone=”” custom_padding_last_edited=”on|desktop” use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}”]<\/p>\n Glossary<\/span><\/a><\/p>\n Disclaimer<\/span>Referrals are the foundation of our business. Please share our contact information and\/or a referral’s name with us. Thank\u00a0You!<\/span><\/span><\/em><\/h6>\n
Maintaining popularity<\/span><\/h2>\n
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<\/p>\nWhen tall oaks are grown<\/span><\/h3>\n
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CMI ARLINGTON, VA[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_divider show_divider=”off” disabled_on=”on|on|off” _builder_version=”4.16″ height=”59px” height_tablet=”” height_phone=”” height_last_edited=”on|desktop” custom_margin=”||4px|||” global_colors_info=”{}”][\/et_pb_divider][et_pb_text admin_label=”Text” _builder_version=”4.16″ text_font=”Source Sans Pro|on|||” text_text_color=”#666666″ text_font_size=”18″ text_line_height=”1.4em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”||8px|” use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}”]<\/p>\n
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