Crystal McKenzie, Inc.
220 East 23rd Street, Suite 507
New York, NY 10010
v<\/strong>:<\/span> 212-598-4567
f<\/strong>:<\/span> 212-598-4566
e<\/strong>:<\/span> contact@cminyc.com<\/a>
w<\/strong>:<\/span> cminyc.com<\/a><\/p>\n
[\/et_pb_text][et_pb_divider color=”#a5a5a5″ _builder_version=”3.29.3″ custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”3.29.3″ text_font=”Arial||||||||” text_line_height=”1.4em” header_6_font=”Arial|700|||||||” header_6_text_color=”#e09900″ header_6_line_height=”1.5em” global_colors_info=”{}”]<\/p>\n
CMI provides creative services for business and senior-level decision makers who proactively seek to deliver an exceptional key-stakeholder brand\u00a0experience. <\/span><\/p>\n <\/span><\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”3.29.3″ global_colors_info=”{}”][et_pb_text content_last_edited=”off|desktop” _builder_version=”3.29.3″ text_font=”Arial||||||||” text_font_size=”15px” header_2_font=”Arial|700|||||||” header_2_text_color=”#ef9f00″ header_3_font=”Arial|700|||||||” header_3_text_color=”#9cd824″ header_3_font_size=”47px” header_4_font=”Arial|600|||||||” header_4_text_color=”#828282″ header_5_font=”|700|||||||” header_5_font_size=”20px” header_6_font=”Arial|600|||||||” header_6_font_size=”15px” inline_fonts=”Arial” global_colors_info=”{}”]<\/p>\n Too many organizations make the mistake of mimicking competitors or boasting about low prices to attract new customers. Believe it or not, the quality and price of your products and services have less effect on customers than a unique brand experience that sets your organization apart from the rest of the horde.<\/p>\n To figure out what you brand concept should be, start by asking yourself what it is that makes your organization original. Focus on the core goals, values, and innovations of your business rather than the products and prices you deliver, as they are the real assets that make your organization unique. Once you\u2019ve designed a brand concept, it must be consistently expressed throughout all aspects of your communications campaign. An eye-catching logo, memorable tagline, interactive website, or fun store design are just some of the ways your brand can shape customer experience. The important thing to remember is that your brand must be expressed universally throughout all channels of your communications campaign, and should:<\/p>\n Consider Harley Davidson, a business that\u2019s built its entire brand around the concept of non-conformity. The grit-and-leather persona conveyed through its logo on a helmet or jacket is priceless to many a biker. That\u2019s because Harley isn\u2019t just a motorcycle manufacturer \u2013 it\u2019s a unique culture embraced throughout all facets of the organization, which its customers adopt as a part of their own identities. If the company treated its clientele as anything less than fearless road warriors \u2013 be they Hell\u2019s Angels or Wall Street executives \u2013 it wouldn\u2019t be the most coveted motorcycle dealer on the world\u2019s highways.<\/p>\n Nor would it be the richest. B2B organizations like Intel have also leveraged brand experience to their advantage, proving that branding is as influential with organizations as it is with consumers.<\/p>\n Not surprisingly, corporations aren\u2019t much different from individual consumers in that they too want to experience something unique, even more so because they\u2019re motivated to boost the value of their own brands.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Section” _builder_version=”4.14.2″ background_color=”#3c3d41″ custom_padding=”0px||0px|” custom_padding_tablet=”0px||0px|” transparent_background=”off” padding_mobile=”on” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” global_module=”5412″ saved_tabs=”all” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ use_custom_gutter=”on” padding_mobile=”on” column_padding_mobile=”on” admin_label=”Row” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”50px||50px|” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”4.0.5″ text_font=”Raleway|on|||” text_text_color=”#ffffff” text_font_size=”28″ text_line_height=”1.4em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”||8px|” custom_css_main_element=”font-weight: 900;” use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}”] CMI NYC [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_divider show_divider=”off” disabled_on=”on|on|off” _builder_version=”4.0.2″ height=”59px” height_tablet=”” height_phone=”” height_last_edited=”on|desktop” custom_margin=”||4px|||” global_colors_info=”{}”][\/et_pb_divider][et_pb_text admin_label=”Text” _builder_version=”4.0.2″ text_font=”Arial||||||||” text_text_color=”#9e9e9e” custom_margin=”28px||||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|desktop” custom_padding=”|||58px|false|false” custom_padding_tablet=”” custom_padding_phone=”” custom_padding_last_edited=”on|desktop” use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}”]<\/p>\n Home [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_divider show_divider=”off” disabled_on=”on|on|off” _builder_version=”4.0.2″ height=”59px” height_tablet=”” height_phone=”” height_last_edited=”on|desktop” custom_margin=”||4px|||” global_colors_info=”{}”][\/et_pb_divider][et_pb_text admin_label=”Text” _builder_version=”4.3.4″ text_font=”Arial||||||||” text_text_color=”#9e9e9e” custom_margin=”28px||||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|desktop” custom_padding=”|||58px|false|false” custom_padding_tablet=”” custom_padding_phone=”” custom_padding_last_edited=”on|desktop” use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}”]Glossary<\/span><\/a><\/p>\n Disclaimer<\/span>Referrals are the foundation of our business. Please share our contact information and\/or a referral’s name with us. Thank\u00a0You!<\/span><\/span><\/em><\/h6>\n
Expanding through brand loyalty<\/span><\/h2>\n
When tall oaks multiply<\/span><\/h3>\n
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[\/et_pb_text][et_pb_text _builder_version=”4.0.2″ text_font=”Arial||||||||” text_text_color=”#9e9e9e” custom_padding=”|||58px|false|false” custom_padding_tablet=”” custom_padding_phone=”” custom_padding_last_edited=”on|desktop” link_option_url=”https:\/\/cminyc.com\/home\/index.php\/locations\/” global_colors_info=”{}”]<\/p>\n
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