Crystal McKenzie, Inc.
300 West 110th Street, Suite 4E
New York, NY 10026
v<\/strong>:<\/span> 212-598-4567
e<\/strong>:<\/span> contact@cminyc.com<\/a>
w<\/strong>:<\/span> cminyc.com<\/a><\/p>\n
[\/et_pb_text][et_pb_divider color=”#a5a5a5″ _builder_version=”4.16″ custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.16″ text_font=”Arial||||||||” text_line_height=”1.4em” header_6_font=”Arial|700|||||||” header_6_text_color=”#e09900″ header_6_line_height=”1.5em” global_colors_info=”{}”]<\/p>\n
CMI provides creative services for business and senior-level decision makers who proactively seek to deliver an exceptional key-stakeholder brand\u00a0experience. <\/span><\/p>\n <\/span><\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text content_last_edited=”off|desktop” _builder_version=”4.16″ text_font=”Arial||||||||” text_font_size=”15px” header_2_font=”Arial|700|||||||” header_2_text_color=”#ef9f00″ header_3_font=”Arial|700|||||||” header_3_text_color=”#9cd824″ header_3_font_size=”30px” header_4_font=”Arial|600|||||||” header_4_text_color=”#828282″ header_5_font=”|700|||||||” header_5_font_size=”20px” header_6_font=”Arial|600|||||||” header_6_font_size=”15px” inline_fonts=”Arial” global_colors_info=”{}”]<\/p>\n \u00a0 The last of the Millennial Generation are finally entering the work force and earning money they are eager to spend. By 2015, their annual spending will be approximately $ 2.45-3.39 trillion. Unfortunately, they\u2019re a different kind of consumer, one that is nearly impossible to market to. Millennials \u2013 also known as Generation Y- are those born between 1986 and 1994. Eileen Blass of USA Today describes this cohort as high-performance and high-maintenance for their Baby Boomer parents pampered, nurtured, and programmed them to do numerous activities at an early age. Commonly misconceived as lazy and self- entitled, Generation Y\u2019ers are hardworking and financially smart. They are revolutionizing the economy through housing, jobs, investment, and other sectors. They spend about $600 billion annually which make them a prime target for companies.<\/p>\n However unlike generation cohorts prior, it is difficult to target the Millennials. Their constant exposure to marketing and advertising since infancy have exasperated them and made them resent big-name brands. They instead covet unique, authentic, and quality products that would set them apart from the billions of people in t <\/p>\n To stand out, here are some tips that will make Millennials care about your brand:<\/p>\n Though unlike any other before, appealing to this cohort is not as daunting as they appear. They are doe-eyed and eager to jump head-in to the consumerist market. A word of caution though- do NOT produce thousands of\u00a0 \u201cunique\u201d products in hopes of attracting this consumer, instead focus on the artisanal and high-quality that will isolate you from your competitors. Shift your gears from an infinitely growing mass brand to one of unlimited growth within limited alcoves (Lewis 2013).<\/p>\n <\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Section” _builder_version=”4.14.2″ background_color=”#3c3d41″ custom_padding=”0px||0px|” custom_padding_tablet=”0px||0px|” transparent_background=”off” padding_mobile=”on” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” global_module=”5412″ saved_tabs=”all” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ use_custom_gutter=”on” padding_mobile=”on” column_padding_mobile=”on” admin_label=”Row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”50px||50px|” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”4.16″ text_font=”Raleway|on|||” text_text_color=”#ffffff” text_font_size=”28″ text_line_height=”1.4em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”||8px|” custom_css_main_element=”font-weight: 900;” use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}”] CMI NYC FOLLOW US<\/p>\n [\/et_pb_text][et_pb_text content_tablet=”” content_phone=”” content_last_edited=”on|desktop” admin_label=”Text” _builder_version=”4.16″ text_font=”Arial||||||||” text_text_color=”#9e9e9e” custom_margin=”28px||||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|desktop” custom_padding=”|||58px|false|false” custom_padding_tablet=”” custom_padding_phone=”” custom_padding_last_edited=”on|desktop” use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}”]<\/p>\n Home [\/et_pb_text][et_pb_social_media_follow url_new_window=”off” admin_label=”Social Media Follow” _builder_version=”4.16″ border_radii=”on|100%|100%|100%|100%” link_shape=”circle” global_colors_info=”{}”][et_pb_social_media_follow_network social_network=”facebook” url=”https:\/\/www.facebook.com\/cminyc\/?ref=aymt_homepage_panel” _builder_version=”4.16″ background_color=”#3b5998″ bg_color=”#3b5998″ global_colors_info=”{}” follow_button=”off” url_new_window=”off”]<\/p>\n facebook<\/p>\n [\/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”twitter” url=”https:\/\/twitter.com\/cminyc_design” _builder_version=”4.16″ background_color=”#00aced” bg_color=”#00aced” global_colors_info=”{}” follow_button=”off” url_new_window=”off”]<\/p>\n Twitter<\/p>\n [\/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”linkedin” url=”https:\/\/www.linkedin.com\/in\/crystal-mckenzie-66a6151\/” _builder_version=”4.16″ background_color=”#007bb6″ global_colors_info=”{}” follow_button=”off” url_new_window=”off”]linkedin[\/et_pb_social_media_follow_network][\/et_pb_social_media_follow][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_divider show_divider=”off” disabled_on=”on|on|off” _builder_version=”4.16″ height=”59px” height_tablet=”” height_phone=”” height_last_edited=”on|desktop” custom_margin=”||4px|||” global_colors_info=”{}”][\/et_pb_divider][et_pb_text admin_label=”Text” _builder_version=”4.17.6″ text_font=”Arial||||||||” text_text_color=”#9e9e9e” custom_margin=”28px||||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|desktop” custom_padding=”|||58px|false|false” custom_padding_tablet=”” custom_padding_phone=”” custom_padding_last_edited=”on|desktop” use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}”]<\/p>\n Glossary<\/span><\/a><\/p>\n Disclaimer<\/span>Referrals are the foundation of our business. Please share our contact information and\/or a referral’s name with us. Thank\u00a0You!<\/span><\/span><\/em><\/h6>\n
<\/a>Milliennials and Branding:<\/span>
<\/span><\/h2>\n![\"\"](\"https:\/\/cminyc.com\/home\/wp-content\/uploads\/2019\/10\/Millienial-03.png\")
<\/span><\/p>\nCreating Infinite Singular Universes: .<\/h3>\n
he world. Ashley Lutz of Business insider suggests their exhaustion also cajoles this cohort to a simpler marketplace, a reflection of their preference to \u201cunderstated products over conspicuous consumption.\u201d The technology boom has also shortened the attention span of people today, emphasizing instant gratification and infinite choices that have broadened the market.\u00a0 Robin Lewis perfectly summarizes this generational disposition in The Robin Report, as infinite \u201cuniverses of one.\u201d<\/p>\n\n
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<\/strong>Throw away any preconceived notion of this generation and do your research. As previously stated, their predecessors tend to view them as na\u00efve and lethargic when really the opposite is the case. Figure out what trends appeal to your target consumer. This is probably sounds difficult because this cohort is anti-standardization, but with enough research of how Millennials operate within a market, certain trends will emerge and make marketing more centralized.\n<\/li>\n
<\/strong>Millennial want connections and involvement. It stems from their desire for uniqueness. By stimulating direct contact with your targeted consumer, they feel as if they have direct influence on the brands they buy. Create situations in which the consumer feels they are relevant. No one likes to feel as though they are JUST an insignificant one in billions.\n<\/li>\n
<\/strong>Take the product you would like to sell, and conceptualize a way in which your product will make your target consumer, unique and relevant. Lewis boldly claims brands should consider that \u201ceach consumer may very well have his or her own special exclusive brand for every aspect of his or her life.\u201d As insane as it sounds, this is what will ultimately attract Generation Y\u2019ers.<\/li>\n<\/ol>\n<\/ol>\n<\/ol>\n![\"\"](\"https:\/\/cminyc.com\/home\/wp-content\/uploads\/2019\/11\/cmi-footer-logo-500px.png\"){kind=logo}
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CMI ARLINGTON, VA[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_divider show_divider=”off” disabled_on=”on|on|off” _builder_version=”4.16″ height=”59px” height_tablet=”” height_phone=”” height_last_edited=”on|desktop” custom_margin=”||4px|||” global_colors_info=”{}”][\/et_pb_divider][et_pb_text admin_label=”Text” _builder_version=”4.16″ text_font=”Source Sans Pro|on|||” text_text_color=”#666666″ text_font_size=”18″ text_line_height=”1.4em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”||8px|” use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}”]<\/p>\n
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