{"id":7801,"date":"2022-02-24T21:52:01","date_gmt":"2022-02-24T21:52:01","guid":{"rendered":"https:\/\/cminyc.com\/home\/?page_id=7801"},"modified":"2025-07-09T14:52:29","modified_gmt":"2025-07-09T14:52:29","slug":"7801-2","status":"publish","type":"page","link":"https:\/\/cminyc.com\/home\/?page_id=7801","title":{"rendered":"The Brand Gap"},"content":{"rendered":"

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Vol. 1, Issue 5<\/p>\n

” content_phone=”<\/p>\n

Vol. 1, Issue 5<\/p>\n

” content_last_edited=”off|phone” _builder_version=”4.16″ text_font=”Arial||||||||” text_font_size=”13px” text_orientation=”right” custom_margin=”-5px||||false|false” custom_margin_tablet=”-5px||10px||false|false” custom_margin_phone=”-7px||10px||false|false” custom_margin_last_edited=”on|desktop” custom_padding=”0px|14px|10px||false|false” custom_padding_tablet=”0px|14px|10px||false|false” custom_padding_phone=”0px|14px|10px||false|false” custom_padding_last_edited=”on|phone” border_color_all=”rgba(0,0,0,0.41)” border_width_bottom=”1px” locked=”off” global_colors_info=”{}”]<\/p>\n

Vol. 3,\u00a0 Issue 2<\/span><\/p>\n

[\/et_pb_text][et_pb_image src=”https:\/\/cminyc.com\/home\/wp-content\/uploads\/2020\/02\/1980_2020-adjust-canvas-size-adjust-fram-numbers30f.gif” title_text=”1980_2020-adjust-canvas-size—adjust-fram-numbers30f” url=”cminyc.com” _builder_version=”4.14.2″ width=”60%” width_tablet=”40%” width_phone=”60%” width_last_edited=”on|phone” custom_margin=”0px||0px|-8px|false|false” custom_margin_tablet=”20px||0px|-8px|false|false” custom_margin_phone=”20px|||-8px|false|false” custom_margin_last_edited=”on|tablet” custom_padding=”0px||0px||false|false” global_module=”7257″ locked=”off” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.19.2″ text_font=”Arial||||||||” text_text_color=”666″ text_font_size=”13px” custom_margin=”17px||||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n

U.S. Headquarters
Crystal McKenzie, Inc.
300 West 110th Street, Suite 4E
New York, NY 10026
v<\/strong>:<\/span>\u00a0
e<\/strong>:<\/span> contact@cminyc.com<\/a>
w<\/strong>:<\/span> cminyc.com<\/a><\/p>\n

[\/et_pb_text][et_pb_divider color=”#a5a5a5″ _builder_version=”4.16″ custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.16″ text_font=”Arial||||||||” text_line_height=”1.4em” header_6_font=”Arial|700|||||||” header_6_text_color=”#e09900″ header_6_line_height=”1.5em” global_colors_info=”{}”]<\/p>\n

CMI provides creative services for business and senior-level decision makers who proactively seek to deliver an exceptional key-stakeholder brand\u00a0experience. <\/span><\/p>\n

<\/span><\/p>\n

Referrals are the foundation of our business. Please share our contact information and\/or a referral’s name with us. Thank\u00a0You!<\/span><\/span><\/em><\/h6>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text content_last_edited=”off|desktop” _builder_version=”4.16″ text_font=”Arial||||||||” text_font_size=”15px” header_2_font=”Arial|700|||||||” header_2_text_color=”#ef9f00″ header_3_font=”Arial|700|||||||” header_3_text_color=”#9cd824″ header_3_font_size=”47px” header_4_font=”Arial|600|||||||” header_4_text_color=”#828282″ header_5_font=”|700|||||||” header_5_font_size=”20px” header_6_font=”Arial|600|||||||” header_6_font_size=”15px” inline_fonts=”Arial” global_colors_info=”{}”]<\/p>\n

The Brand Gap<\/span><\/h2>\n

[\/et_pb_text][et_pb_image src=”https:\/\/cminyc.com\/home\/wp-content\/uploads\/2022\/02\/The-Brand-Gap-2.0-1-1024×796.png” title_text=”The Brand Gap 2.0-1″ url=”https:\/\/cminyc.com\/home\/wp-content\/uploads\/2022\/02\/The-Brand-Gap-2.0.pdf” url_new_window=”on” _builder_version=”4.16″ _module_preset=”default” width=”80%” module_alignment=”left” animation_style=”zoom” global_colors_info=”{}”][\/et_pb_image][et_pb_text content_last_edited=”off|desktop” _builder_version=”4.16″ text_font=”Arial||||||||” text_font_size=”15px” header_2_font=”Arial|700|||||||” header_2_text_color=”#ef9f00″ header_3_font=”Arial|700|||||||” header_3_text_color=”#9cd824″ header_3_font_size=”47px” header_4_font=”Arial|600|||||||” header_4_text_color=”#828282″ header_5_font=”|700|||||||” header_5_font_size=”20px” header_6_font=”Arial|600|||||||” header_6_font_size=”15px” link_option_url_new_window=”on” inline_fonts=”Arial” global_colors_info=”{}”]<\/p>\n

 <\/p>\n

<\/span><\/h3>\n

This is an updated version of the 2003 presentation. We so much respect the thinking in this Neumeier document, that we felt it has stood the test of time, but could be brought up to date with contemporary details, like the Features \/ Benefits Timeline, Interbrand\u2122 Brand Valuation and more. Used with permission.<\/p>\n

The Brand Gap<\/em> is a book brought to us by the author, designer and brand advisor Marty Neumeier. The Brand Gap\u2019s<\/em> fundamentals are about creating and sustaining a brand identity that resonates across every aspect of a business. The Brand Gap<\/em> presents a unified theory of branding by identifying a set of five disciplines that allow companies to bridge the gap between brand strategy and brand execution. The Brand Gap <\/em>is a worthwhile read for both students of marketing, design and business as well as for entrepreneurs, Branding officers and CEOs.<\/p>\n

About the author: <\/strong><\/p>\n

Marty Neumeier is an American author and speaker who writes about brand, design innovation and creativity. Neumeier is also Director of CEO Branding for San Francisco-based brand consultancy, Liquid Agency, where he helps companies build their brands.<\/p>\n

Click this link for more work by MARTY NEUMEIER<\/a>.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Section” _builder_version=”4.14.2″ background_color=”#3c3d41″ custom_padding=”0px||0px|” custom_padding_tablet=”0px||0px|” transparent_background=”off” padding_mobile=”on” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” global_module=”5412″ saved_tabs=”all” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ use_custom_gutter=”on” padding_mobile=”on” column_padding_mobile=”on” admin_label=”Row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”50px||50px|” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”4.16″ text_font=”Raleway|on|||” text_text_color=”#ffffff” text_font_size=”28″ text_line_height=”1.4em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”||8px|” custom_css_main_element=”font-weight: 900;” use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}”]\"\"[\/et_pb_text][et_pb_text content_tablet=”” content_phone=”” content_last_edited=”on|desktop” admin_label=”Text” _builder_version=”4.24.2″ text_font=”Arial||||||||” text_text_color=”#9e9e9e” custom_margin=”28px||||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|desktop” custom_padding=”|||0px|false|false” custom_padding_tablet=”” custom_padding_phone=”” custom_padding_last_edited=”on|desktop” use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}”]<\/p>\n

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Vol. 3,\u00a0 Issue 2U.S. HeadquartersCrystal McKenzie, Inc.300 West 110th Street, Suite 4ENew York, NY 10026v:\u00a0e: contact@cminyc.comw: cminyc.comCMI provides creative services for business and senior-level decision makers who proactively seek to deliver an exceptional key-stakeholder brand\u00a0experience. Referrals are the foundation of our business. Please share our contact information and\/or a referral’s name with us. 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