{"id":7184,"date":"2021-11-01T14:19:23","date_gmt":"2021-11-01T14:19:23","guid":{"rendered":"https:\/\/cminyc.com\/home\/?post_type=project&#038;p=7184"},"modified":"2024-04-12T15:32:28","modified_gmt":"2024-04-12T15:32:28","slug":"one-hundred-black-men-inc","status":"publish","type":"project","link":"https:\/\/cminyc.com\/home\/?project=one-hundred-black-men-inc","title":{"rendered":"One Hundred Black Men, Inc."},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.24.2&#8243; custom_margin_tablet=&#8221;||-14px||false|false&#8221; custom_margin_phone=&#8221;0px||||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; custom_margin=&#8221;132px||||false|false&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; custom_margin=&#8221;24px||24px||false|false&#8221; custom_margin_tablet=&#8221;-65px||-38px||false|false&#8221; custom_margin_phone=&#8221;-66px||-44px||false|false&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.24.3&#8243; text_text_color=&#8221;#707070&#8243; header_text_color=&#8221;#707070&#8243; header_line_height=&#8221;1.3em&#8221; header_2_text_color=&#8221;#636363&#8243; min_height=&#8221;5px&#8221; custom_margin=&#8221;15px||-27px||false|false&#8221; custom_margin_tablet=&#8221;||0px||false|false&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; hover_enabled=&#8221;0&#8243; header_font_size_tablet=&#8221;30px&#8221; header_font_size_phone=&#8221;30px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h1>One Hundred Black Men<\/h1>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;3_4,1_4&#8243; _builder_version=&#8221;4.24.3&#8243; module_alignment=&#8221;center&#8221; min_height=&#8221;487px&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_margin_tablet=&#8221;||||false|false&#8221; custom_margin_phone=&#8221;||||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; hover_enabled=&#8221;0&#8243; module_alignment_tablet=&#8221;center&#8221; module_alignment_phone=&#8221;center&#8221; module_alignment_last_edited=&#8221;on|phone&#8221; border_color_bottom=&#8221;rgba(0,0,0,0.6)&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;][et_pb_column type=&#8221;3_4&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/cminyc.com\/home\/wp-content\/uploads\/2021\/10\/ohbm-macbook.png&#8221; title_text=&#8221;ohbm-macbook&#8221; force_fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.16&#8243; custom_margin=&#8221;||25px||false|false&#8221; custom_margin_tablet=&#8221;||0px||false|false&#8221; custom_margin_phone=&#8221;||0px||false|false&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;|65px||65px|false|true&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/cminyc.com\/home\/wp-content\/uploads\/2021\/11\/ohbm-iphone-x.png&#8221; title_text=&#8221;ohbm iphone-x&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; border_width_bottom=&#8221;1px&#8221; border_color_bottom=&#8221;rgba(0,0,0,0.6)&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>OHBM Website<\/strong><\/p>\n<p>The current site features, in addition to contact, donate and social media links are:<\/p>\n<ul>\n<li><strong>video home page<\/strong>, that expresses the vibrancy of the New York City community (videos of the 5-boroughs will be rotated periodically on the site to provide fresh look and a \u201cthat\u2019s my \u2018hood\u201d shout-out to all constituents);<\/li>\n<li><strong>on-site recognition of our<\/strong> <strong>founding legacy<\/strong>, key members, leadership and staff,<\/li>\n<li><strong>detailed programs and activities<\/strong> establish credibility within the sponsor, business and member community.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>After launch, Phase 2.0 will add content for Publications, In the News and possibly ecommerce to increase the OHBM profile and reach within the community and be a resource to members, sponsors and constituents.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_4,1_4,1_4,1_4&#8243; custom_padding_last_edited=&#8221;on|tablet&#8221; _builder_version=&#8221;4.16&#8243; custom_margin=&#8221;||20px||false|false&#8221; custom_padding=&#8221;||45px||false|false&#8221; custom_padding_tablet=&#8221;||45px||false|false&#8221; custom_padding_phone=&#8221;||45px||false|false&#8221; border_width_bottom=&#8221;1px&#8221; border_color_bottom=&#8221;rgba(0,0,0,0.6)&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>OHBM Branding<\/strong><\/p>\n<p>One Hundred Black Men of New York (OHBM) needed a brand refresh to cohere their look across multiple communications. Change and refine the originally hand-drawn logo seal into a computer compatible file. Develop brand guidelines for applications to key communication vehicles (stationery, promotional flyers, community impact sheets, and event branding promotions). The purpose is to develop a consistent, cohesive look that can be duplicated by staff, other suppliers and contributing authors to the organization, thus saving time, resources and money.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.19.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/cminyc.com\/home\/wp-content\/uploads\/2022\/12\/ohbm-and-60-logo-black-short-12-6.png&#8221; title_text=&#8221;ohbm and 60 logo black short 12-6&#8243; _builder_version=&#8221;4.19.2&#8243; _module_preset=&#8221;default&#8221; width=&#8221;75%&#8221; module_alignment=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.19.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>OHBM Event Branding and 60th\u00a0Anniversary logo<\/strong><\/p>\n<p><span>60 years is traditionally represented by a diamond. CMI used the straight-on top view of the diamond as a motif to express the essence of the OHBM brand and relate to the zero of the 60-year anniversary.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/cminyc.com\/home\/wp-content\/uploads\/2021\/11\/OHBM-BRANDING-GUIDELINE-19-1024&#215;791.jpg&#8221; title_text=&#8221;OHBM BRANDING GUIDELINE-19&#8243; _builder_version=&#8221;4.16&#8243; border_width_all=&#8221;1px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/cminyc.com\/home\/wp-content\/uploads\/2021\/11\/OHBM-BRANDING-GUIDELINE-14-1024&#215;791.jpg&#8221; title_text=&#8221;OHBM BRANDING GUIDELINE-14&#8243; _builder_version=&#8221;4.16&#8243; border_width_all=&#8221;1px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;3_5,1_5,1_5&#8243; custom_padding_last_edited=&#8221;on|tablet&#8221; disabled_on=&#8221;on|on|on&#8221; _builder_version=&#8221;4.16&#8243; custom_margin=&#8221;||20px||false|false&#8221; custom_padding=&#8221;||45px||false|false&#8221; custom_padding_tablet=&#8221;||45px||false|false&#8221; custom_padding_phone=&#8221;||45px||false|false&#8221; border_width_bottom=&#8221;1px&#8221; border_color_bottom=&#8221;rgba(0,0,0,0.6)&#8221; disabled=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; header_font_size=&#8221;41px&#8221; header_4_font_size=&#8221;24px&#8221; header_4_line_height=&#8221;1.4em&#8221; width=&#8221;100%&#8221; custom_margin=&#8221;10px||||false|false&#8221; header_4_font_size_tablet=&#8221;20px&#8221; header_4_font_size_phone=&#8221;18px&#8221; header_4_font_size_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>OHBM Day of the One Hundred Event Branding<\/strong><\/p>\n<p>Strength and elegance were combined in the elegant italic typographic expression of \u201cDay of\u2026\u201d and \u201cGala\u201d in contrast to the strong sans serif letters in all caps, recalling the OHBM capitals of the iconic 60s open doors seal. It would be a day of service planned well in advance of uncertain times &#8212; politically and within a then-raging pandemic. Would the pendulum of events swing red or blue and how would the organization create an alternate excitement about its mission? The sparks were borne out of a concern for the representation of hard, laborious work to be done in our communities as well as a metaphor for the celebration of the accomplishments achieved and the pursuit of even hire goals received from the lift of sponsors.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/cminyc.com\/home\/wp-content\/uploads\/2022\/04\/2021-golf-classic-logo.png&#8221; title_text=&#8221;2021-golf-classic-logo&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/cminyc.com\/home\/wp-content\/uploads\/2022\/04\/2022-ohbm-gala-logo.png&#8221; title_text=&#8221;2022 ohbm gala logo&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; custom_padding_last_edited=&#8221;on|tablet&#8221; _builder_version=&#8221;4.16&#8243; custom_margin=&#8221;||20px||false|false&#8221; custom_padding=&#8221;||45px||false|false&#8221; custom_padding_tablet=&#8221;||45px||false|false&#8221; custom_padding_phone=&#8221;||45px||false|false&#8221; border_width_bottom=&#8221;1px&#8221; border_color_bottom=&#8221;rgba(0,0,0,0.6)&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.19.4&#8243; header_font_size=&#8221;41px&#8221; header_4_font_size=&#8221;24px&#8221; header_4_line_height=&#8221;1.4em&#8221; width=&#8221;100%&#8221; custom_margin=&#8221;10px||||false|false&#8221; header_4_font_size_tablet=&#8221;20px&#8221; header_4_font_size_phone=&#8221;18px&#8221; header_4_font_size_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>OHBM Day of the One Hundred Event Branding<\/strong><\/p>\n<p>Strength and elegance were combined in the elegant italic typographic expression of \u201cDay of\u2026\u201d and \u201cGala\u201d in contrast to the strong sans serif letters in all caps, recalling the OHBM capitals of the iconic 60s open doors seal. It would be a day of service planned well in advance of uncertain times &#8212; politically and within a then-raging pandemic. Would the pendulum of events swing red or blue and how would the organization create an alternate excitement about its mission? The sparks were borne out of a concern for the representation of hard, laborious work to be done in our communities as well as a metaphor for the celebration of the accomplishments achieved and the pursuit of even higher goals received from the lift of sponsors.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/cminyc.com\/home\/wp-content\/uploads\/2023\/02\/OHBM-2023-gala-journal-cover-8-23.png&#8221; title_text=&#8221;OHBM 2023 gala journal cover 8-23&#8243; url=&#8221;https:\/\/ohbm.dcatalog.com\/r\/OHBM-Gala-Journal-2023\/&#8221; url_new_window=&#8221;on&#8221; _builder_version=&#8221;4.19.4&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/cminyc.com\/home\/wp-content\/uploads\/2022\/04\/OHBM-2022-gala-journal-3-30-cover.jpg&#8221; title_text=&#8221;OHBM 2022 gala journal 3-30 cover&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; border_width_bottom=&#8221;1px&#8221; border_color_bottom=&#8221;rgba(135,135,135,0.54)&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/cminyc.com\/home\/wp-content\/uploads\/2023\/03\/2023-ohbm-gala-brand.svg&#8221; title_text=&#8221;2023 ohbm gala brand&#8221; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; 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title_text=&#8221;20220331_192735&#8243; show_in_lightbox=&#8221;on&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_4,1_4,1_4,1_4&#8243; custom_padding_last_edited=&#8221;on|tablet&#8221; disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;golf classic&#8221; _builder_version=&#8221;4.19.4&#8243; custom_margin=&#8221;||20px||false|false&#8221; custom_padding=&#8221;||45px||false|false&#8221; custom_padding_tablet=&#8221;||45px||false|false&#8221; custom_padding_phone=&#8221;||45px||false|false&#8221; border_width_bottom=&#8221;1px&#8221; border_color_bottom=&#8221;rgba(0,0,0,0.6)&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.19.4&#8243; header_font_size=&#8221;41px&#8221; header_4_font_size=&#8221;24px&#8221; 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Branded graphics are strategically designed to work over multiple years thus re-enforcing the brand promise of the event and saving design and production costs, since some items can be re-used from year to year. 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