Naming your company is a serious matter. The name you choose can play an integral part in the marketing of your company because your name projects your image, brand, and communicates the personality, the quality, the essence of your company and its products and services.

Most of all, the right name distinguishes your company, your products and services in the marketplace.

We have helped firms to create new product/service offering names as well as helping them roll out new offerings, and there is a great deal of collaboration and communication needed to ensure a successful naming campaign.