Gathering and Use of Information We collect personally identifiable information from visitors to our sites solely on a voluntary basis. Such personally identifiable information may include your name, postal address, e-mail address, company name and/or telephone numbers (collectively referred to herein as “Personal Information”). We will never sell, transfer, or disclose any Personal Information we gather at our Web sites to any third parties without your prior consent, except in cases when we believe in good faith that we have a legal obligation to disclose such Personal Information. We never require that this Personal Information be provided in order to gain access to our sites, nor will we require visitors to disclose more Personal Information than is reasonably needed to participate in an activity on our sites. We collect Personal Information primarily for three reasons: 1) to e-mail customers with updates and news, 2) to notify winners of contests, games and sweepstakes, and to distribute prizes, and 3) to send out brochures, etc. via regular mail to subscribers. There may be times when we share aggregate information about our users (for example, the % of male and female visitors to our sites) with advertisers, business partners, sponsors, and other third parties in any effort to customize or enhance the content and advertising on our sites for our users.
Contests/Sweepstakes We may periodically run contests and sweepstakes on our sites for which we ask users/participants to provide contact information (like their e-mail address). This information is used to contact the participant when necessary in accordance with the rules of the contest or sweepstakes.
Cookies/IP Addresses Like many companies, we may use “cookie” technology to track customer visits through our sites. Cookies are pieces of information that a Web site transfers to an individual’s hard drive for record-keeping purposes. They enhance the on-line experience by saving your preferences while you are visiting a particular site. Any cookies we may use do not contain any personally identifying information and cannot profile your system or collect information from your hard drive. And although you may receive cookies from many different sites, each cookie can only be read by the Web server that originally issued it. You are not even identified by name or e-mail address, just by a unique string of numbers that we assign the first time you come to our site. We use your IP address in two ways: to help diagnose problems with our server and to administer our Web sites, and also to gather broad demographic information.
Polls & Surveys Information gathered from polls and surveys are only for our internal use. If sample answers to polls or surveys are posted on the Web site, then no identifiable Personal Information is ever included.
Choice/Opt-Out Our sites will provide users the opportunity to opt-out of receiving communications from us at the point where we request information about the visitor. Simply follow the procedure outlined at each site. Likewise, we will provide users with the opportunity to change any information previously provided.