After successfully completing a prior project together, an exhibit and signage fabricator asked us to help them develop a brand-new company name and launch a new product line that would be its own entity. After a thorough brand analysis, we coined the name: CAISAS and provided them with a comprehensive program that enabled them to launch at the premier global experiential design event of the year, the 2022 Society of Experiential Graphic Design (SEGD) conference in Portland, OR.
CMI was responsible for naming; brand essence development; we coached the management team through the content development process, (writing and editing along the way, to ensure all key customer conversion points were addressed, including providing copy for SEGD conference product presentation synopsis); the new responsive web design conveyed the depth and breadth of the product and service offerings , using subtle red-white-and-blue visuals to reinforce the American-made aspect of the company; a 4-part product catalog introduced the products that enabled customers to select their display needs.
CAISAS inaugural trade show booth at the 2022 Society of Experiential Graphic Design (SEGD) conference in Portland, OR premiers the brand. Museum Quality, American-Built display cases. The quality is in the name. The product is in the name. The client was able to take our brand direction and run with it.