The Corning Center for Learning (CCFL) needed to re-energize its brand and website to better communicate its goals and abilities to clients. CCFL recruited CMI to modernize its logo and create a new brand identity that accurately represents its ability to provide innovative, customized, and affordable learning programs that embody its clients’ goals, strategies, and organizational cultures. CMI also created a new website for CCFL featuring a more modern, dynamic graphic layout and a back-end portal with multi-user interface.
The website development included preparation of requirements, design specifications, test plans and procedures, workflow management consulting, digital asset management systems, web-based document delivery systems, and verification / validation activities. The website also contains detailed information about the organization and search engine optimization, and conveys the ideas, values, and services of the company to its target audience.