Pfizer Unitedway Campagin


For over 30 years, United Way and Pfizer have led the way in improving communities where their employees and retirees live and work. Pfizer, Inc. Senior management commissioned an annual campaign to create awareness among internal audiences and encourage them to take action and give.
Campaign, web banner, print ad, postcard, flyer, poster


After participating in focus group sessions about the campaign, CMI was tasked with creating a series of collateral materials to be written, developed, printed and distributed to support the annual giving campaign. This included tent cards, flyers, posters and postcards coordinated to reach internal audiences throughout the U.S. The program tone is contemporary, corporate, clean and has a straightforward sophistication and soft-spoken quietness that communicates to a broad audience. It maintains a strong, bold typographic style and includes photos of actual United Way recipients. In addition, a 30-second digital video spot was created for the intranet to drive home the call to action in a compelling and memorable manner and be a focal point for the kick-off event.


Through these coordinated materials, employees anticipate the opportunity to give, knowing they are supported in their giving by the company. The campaign helped to raise over $32 million annually.